Steve Nash: The Most Ridiculous Man In The World
It’s safe to say that if I could be one person in the NBA right now, it’d be Steve Nash. After last week’s Barbosa/Avatar piece, now it’s Nash’s turn to be in front of the camera. Check out his new...
View ArticleKobe Bryant Is “The Kloser”
We know this video has been out for a couple days, but that doesn’t make it any less funny. As the preeminent master of the game-winning shot, no one can argue that Kobe Bryant is the best “Kloser” on...
View ArticleDime Exclusive: The Man Who Gets Paid To Be LeBron James
When Sheldon Bailey grew up playing basketball in Hope Mills, N.C., he was trying to make it to the NBA. A four-year starter while attending local South View High School (1997-00) and Mount Zion...
View ArticleSteve Nash Unleashes “The Corn Chopper”
Steve Nash apparently wants in on the ESPN Winter X Games Real Snow competition (presented by vitaminwater) – one of the premiere snowboarding competitions in the world. He wants it so badly, he’s...
View ArticleKobe Vs. LeBron: Dan Vs. Dave 2K9?
Nike should have known better. Even though 99.7854% of the NBA analysts out there picked the Lakers and Cavs to play in the Finals, but we all know what happens to the best-laid plans. Now, I’m not...
View ArticleKid Cudi Is Vitamin Water’s Strong Man
I kept seeing and hearing this commercial throughout the NCAA’s yesterday. Told you fools Steve Aoki’s remix was tremendous and as energetic as it gets. Seen: H.E.R.
View ArticleDon Cannon Feat. Jadakiss, Uncle Murda, Brisco, Mikey Rocks, Chip Tha Ripper...
Obviously not getting the memo about Hov having LeBron’s ear, Vitamin Water & Don Cannon teamed up with a group of rappers from this summer’s top free agent destinations for The Choice Is Yours....
View Article50 Cent Voices His Support For The Occupy Wall Street Movement
There have been plenty of celebrities who’ve come out to voice support for the Occupy Wall Street movement, but few have been all that surprising. Of the stars from the hip-hop world to do such include...
View ArticleVitamin Water Uncapped: Big K.R.I.T.’s Big Country
A couple of months ago, The Fader got a chance to kick it with Big K.R.I.T. as he helped close out the vitamin water uncapped Live series in New York. Now, they’ve come through with the video footage...
View ArticleNew Vitamin Water Commerical Is Just Begging The Internet To Love It
Overheard at a recent Vitamin Water marketing meeting… 50 Cent: Listen up people. We need to, like, be more popular on the internet. How can we do that. VW staffer 1: Cats. Cats are popular on the...
View Article3.16 The Cooler
Jolyne This Is Everything You Need To Know About Pinterest [Techcrunch] The International Obsession With Joseph Kony Is Already Ending [The Atlantic] Every Rap Album Cover Is Irish…On St. Patrick’s Day...
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Event Recap: Fader & vitaminwater “Uncapped” In Los Angeles
Last Thursday night, The-Dream and Rick Ross descended on L.A. to perform for the the #Uncapped concert series presented by vitaminwater Uncapped in partnership with The Fader. At a small venue called...
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Video Recap: Fader & vitaminwater “Uncapped” In Los Angeles
vitaminwater hosted an intimate concert a few weeks ago to kick off their #uncapped concert series that featured The-Dream, Zola Jesus and Rick Ross- complete with MMG cohort Omarion and affiliate...
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Event Recap: Fader & vitaminwater uncapped In Seattle
Last Wednesday, Hip-Hop heads and hipsters alike lined the sidewalks of the industrial Sodo district in Seattle. Energy emanated from the anxious crowd, who waited in high, high anticipation of...
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